The Pulse of Wild Energy.
PHOW was born from the living energy hidden deep within the wild forest. His glowing leaf-like hair, sparkling eyes, and neon aura make him unlike anything else in the world. Though small, he carries an unstoppable spirit—curious, brave, and always full of life. PHOW brings joy wherever he goes, inspiring growth, movement, and fearless energy
THE SPIRIT OF $PHOW
PHOW is more than a character — he’s the symbol of lively energy. The green glow represents growth. The bright spark in his eyes symbolizes courage. And his ever-present smile reminds us to keep moving, keep trying, and keep shining no matter what stands ahead.
